The Nas Daily Story

I'm excited for people to lose their jobs. Because when you lose your job, you are going to be forced to build your own business, to go independent, to do what you've always wanted to do. There's a new concept in the world called solopreneur.

You should not go get a job after graduation. If you're not using AIright now, it's like you're walking to Italy instead of flying. Everybody's going to Italy. The question is, how are you going to get there? They want to become business owners.

They want to become creators. But they just don't take the leap. Why do these people not take the leap? They know nothing about paid performance marketing. They know nothing about coding. And they know nothing about design. Now they have that knowledge.

So you can go from "I have an idea" to "I have revenue within fucking 24 hours," which was impossible before.

It's just happening so quickly. Now we're doing AI agents. Now it's vibe coding. And there are probably a whole bunch of new businesses you could be creating with. What are you thinking about next?

The number one thing I want to think about for the next 5 years is what people call.

Nuseir, welcome to the podcast. Great to have you here.

Thank you so much for having me.

Hey, you're here in Bangkok of all places, and we're doing this in person.

In person, yeah. This is, uh, I'm glad we got the chance to do this. And this is like, what, my 15th time in Bangkok. So let's make this the best one.

So you have something pretty cool happening tomorrow.

Yes.

What's happening?

We have 1,000 people coming to Nas Summit Bangkok to learn about content creation, business building, AI, basically. And, um, it's going to be—it's going to be—for some people, it's going to change their lives. For others, it's going to be a really fun way to meet new friends.

Nice.

Yeah.

Wow. How are you feeling? It's tomorrow, so.

Yeah. Well, I feel great. This is our 20th summit. So we've done this all around the world, from Mongolia to San Francisco. And now, this year is our first summit this year, and it's in Bangkok.

Wow.

Yeah.

Um, one question. I keep seeing you with the same t-shirts every single day. And I'm sure you have more than one t-shirt.

Yeah.

So explain to the viewers this kind of meaning of life.

Yeah. Well, first of all, my girlfriend is tired of me wearing the same t-shirt. But it means 43% of my life is done. I'm 33 years old. I'm supposed to die at 76, the average life expectancy for men.

33 out of 76 is 43%. So I'm 43% done with life, on average.

Wow. Okay.

And you're—how old are you?

I'm 27 now. So we're a few years apart.

You're like.

Okay.

You're like 38%.

38.

38% of life, yeah.

Wow. And how do you decide when to change the t-shirt? Is it like the 1st of January every week?

Math.

It's almost like a routine.

No, it's math. Math decides it. Every 8 months is 1% of your life.

Okay.

So every 1% you change the t-shirt.

You have 7, 8, 10 t-shirts of the same.

20. That's my whole wardrobe.

Wow.

I have nothing else.

Okay.

Yeah, it's great.

Damn.

Actually, there's only one decision I have to make. Do I want to wear a small-sized t-shirt or a medium-sized t-shirt today?

Okay.

Today I chose small.

Cool. Nice. Um, hey, we've got a lot to talk about. And I think what would be useful for today's conversation, I'd love to get the insights into.

Yeah.

You know, what you're thinking as a creator.

Yeah.

Transition from creator to founder. And also, like, I think the most exciting part of the podcast, Nas Always, what are the next big trends in tech? So let's start with the beginning. The Creator Journey. You're one of the OGs,right?

Where did it all begin?

Uh, yeah. I'm not, you know, maybe OG, but we're still in day one.

Nice.

So there's no such thing as OG in the creator economy. It's like a 10-year-old.

For sure.

Thing. So, and it's going to be at least a 100-year-old company. So, uh, industry. So we're like, you know, we're babies.

Wow. So where did it all begin, you know?

It all began, actually, in Thailand.

Hmm.

Um, I was making daily videos, and I made 271 videos. They all failed. And then day 271 in Thailand succeeded in Bangkok.

Really?

Yeah. And then that's when Nas Daily became famous. And then that's when it started to all work out. But I, you know, I was making short content on Facebook, and it just blew up. And, but it wasn't like luck.

It was luck, of course, but it was also like, okay, like, it seems like video is going to be big. Facebook video is going to be big. Then Instagram video became big. Then TikTok video became big. But the idea is that short content is going to be big.

And that's the 1-minute format that we built.

Damn.

Yeah.

You recorded 1,000 videos.

In 1,000 days.

Damn.

And then, and then after that, I made another 1,000 videos in 2,000 days or something. But we make a lot of videos.

You do now, but like, even back then, when you're basically a nobody,right?

Yeah.

Um, Nas Relentless.

Yeah.

How did you not give up?

Um, well, it depends what your objective is. If your objective is to make a million dollars, you give up after 2 days. My objective was to make a friend. And I was just looking for friends all around the world.

And the easiest way to make friends is to put yourself out there and make videos. That's it. So I was making friends left andright. I knew the money would come. But it's really the, uh, your lifestyle changes when you're making so many friends.

I really think the solution to life is just to have friends.

I agree. And it's hard,right? We actually just interviewed the founder of TimeLeft. I don't know if you know this.

Yeah, I've heard of it.

So it's basically where you can have dinners with strangers.

Yeah. It's a new thing,right?

New thing. They started 2 years ago.

Yeah.

I mean, technically 5 years ago, but it started taking off 2 years ago. They now match 120,000 strangers per month.

Amazing.

And they make nearly $20 million net revenue a year doing it.

That's huge.

That's crazy.

How do they make revenue?

Through subscriptions. And you pay one-off tickets to go to these events.

I love that.

It's a great experience.

It's a great idea.

We should definitely do something at some point.

I love that.

Um, but you know, especially like being a creator,right, it's incredibly lonely. You're doing everything,right? You're doing the back office. You're doing the payments, the sponsors, the editing.

Yes.

The filming.

Yes.

The storytelling.

Yes.

Everything.

Yes.

How did you come up with new ideas? And how did you not burn out during those 1,000 days?

So, I mean, this question is for the year 2016.

Yeah.

Now, now we're luckily in 2025.

Yeah.

And the process is different in the last 10 years. So 2016, 2017, 2018, it's just been like, like 5 hours of scripting, 5 hours of shooting, and 5 hours of editing. It's just, like, horrendous. But in 2025, like, it's actually now like 15 minutes to 20 minutes scripting.

Um, well, I have very amazing editors. So it's 0 minutes shooting.

Yeah.

And then publishing, you know, and somebody else does it. So, so really now it costs 20 minutes. But it used to cost 15 hours. But this is the point I'm trying to make is, you know, delegation, teamwork. At the beginning, everybody should do everything.

But at some point, you've got to graduate. And I think most people forget to graduate to, "Allright, I'm a business now. I'm not an individual backpacker in Bangkok. I'm a business," which means, "Whatever takes time, I work with other people so I can buy back the time."

And that's kind of what I'm trying to do and help other people do.

We're going to talk about that kind of transition from creator to founder. But when was that moment for you? Because I feel, you know, we've been covering the creator economy for a long time now. And it feels some creators are just very focused on the creator as an individual, but not as many yet are transitioning from creator to business owner or founder.

Yeah. Unfortunately, most creators are likeright-brained or something.

Yeah.

And most business owners are left-brained.

Yeah.

So you're really looking for a creator that'sright-brained and left-brained. And I think it's maybe like 10, 20% of creators are like that. The remaining just really enjoy making art. And they should continue making art. Amazing job, amazing life.

But, you know, there's a difference whether you want to make art or you want to build a business that's artful. Um, it's slightly different.

What was that transition from you? So Nas.io now. I checked that out last night. Super cool.

Thank you.

Uh, I read you spent $10 million, give or take, building this.

You didn't read. You watched. Because that was a video.

Okay.

That's the title of the video.

Yeah.

Yeah.

Uh, what's Nas.io all about?

So, look, I'm always thinking about what makes people happy. What do you think makes people the happiest in life? Is it sex? Maybe for 5 minutes.

Yeah.

Is it, uh, a good meal? Maybe for another 5 minutes. I think what makes people happiest in the world is building their dream and making money from it. That's it. Like running their own business, controlling their time, and making money from it, and paying rent.

So that's the ultimate goal. And I'm thinking about this. How do you make people be the happiest in the world? Help them build their own business. So that's what Nas Daily does. It's the cheapest and the fastest way to build and start your business and find customers.

And, and we spent $10 million, actually a bit more than that, to develop it. Um, because I see the opportunity. Just like 10 years ago, I saw the opportunity, which is, okay, short videos are going to be big.

In the next 10 years, businesses, individual businesses, are going to be massive. And Nas Daily is like the Shopify, but in the age of AI. It helps you create your business online, whether it's physical or digital products or whatever, and find customers.

And all because of AI.

How, what types of creators are using the product today?

So we no longer just support creators. So it's actually for anybody that wants to become an entrepreneur. You could be somebody with 100,000 followers who want to build a business. But you could also be somebody who's 19 years old in their basement with an idea.

So I think because of AI, we're entering the idea stage. All you need is an idea. Execution is taken care of by the robots,right? I have this idea. I want to build a website. Okay, code it and loveable.

I have an idea. I want to, I want to, I want to start a service-based business. Okay, build it in Nas Daily. I want to sell candles. Build it in Nas Daily. You know, you just need the idea.

And the AI should be able to find the customer, create the product, create the advertising, and, and you just got to sell the product. That's it.

Wow.

It's, if you asked me 2 years ago, I'd be like, that's buzzfeed, buzzwords. Doesn't work.

Yeah.

But now I think it works.

I think we've also seen this transition, how creators are thinking,right? Um, like, like I said, we've both been covering the creator economy for some time. During COVID, it was, you know, how do these creators survive,right? Then this whole crypto thing came out.

It's not really here anymore as much. And now I really do think creators are thinking not only how can they build big companies, but how do they start diversifying their revenue,right? And that's what, uh, that's what I guess is trying to.

Essentially, yeah. Because one, you're not making revenue from social media platforms. I think the biggest fraud is that TikTok pays you anything. TikTok and Instagram and even YouTube does not. Less than 3% of my revenue, or 4% of my revenue, comes from Facebook, Instagram, TikTok, uh, all these.

And we have 70 million followers. Less than 3 or less than 5% of our revenue comes from these platforms. Think about that.

How's that changed in the last 5 years?

Well, in the beginning, it used to be 100% of the revenue or 80% of the revenue. And, you know, the lords in San Francisco have decided to change. Some lord in San Francisco and another lord in Beijing decided, you know what?

I don't care about the concept of followers. I'm going to do interest-based algorithm. Like, wait, what the hell happened to this entire empire I built on top of your platform? They're like, too bad. Now every video you make has to be amazing, or else I'm not going to give you any distribution.

And I'm like, this feels unfair. But, you know, you can't complain when you're making millions. But at the same time, you have no control. And this is really a lesson to every content creator out there. You have no control over social media platforms, and you cannot build a business on quicksand.

That's why you need other platforms. Shopify could be one. Nas Daily could be another. There's a million other platforms out there whether you could use. But whatever it is, try to build a real business, not a views business.

How are you thinking? So each year, do you launch a new product? How do you continue to diversify your revenue? Becauseright now you've got the, um, social media advertising. You've got a hotel,right? Nas House. You've got Nas.io. You've probably got a bunch of other things.

Yes.

How are you thinking about continuing to diversify your revenue each year?

Yeah. Probably the main two line items, like the main ones that we really focus on is, um, you know, the agency, social media agency. Uh, and the second one is Nas Daily,right? So as a platform, Nas Daily generates significant revenue at this point, uh, helping other people make revenue.

So, so our interests are aligned. And so that's kind of like the main two. And Nas Daily actually, it's for the heart.

Nice.

It's marketing.

Yeah.

It's branding. It's a cause of headache. It's pretty much a cause of controversy. That's what I love Nas Daily.

Yeah, yeah. Businesses, what could, you know, you've built, um, the Nas brand is, you know, far and wide. And there's probably a whole bunch of, like, new businesses you could be creating,right? What are you thinking about next?

You are terrible for my ADHD.

We both have it. It's okay.

Exactly. Because I can tell you have it.

I've got like 10 ideas.

Why the hell do I want a next business? My final business, not final, but my next future business is Nas Daily. Because I see the billion-dollar opportunity here. I see a way to create millions of businesses and build a billion-dollar company.

So in comparison, everything becomes a waste of time. Everything else.

Yeah.

You know?

Yeah.

So my only two focus points are, let me make videos, social media content, and let's help people build businesses. And because of AI, like, it has never been a more exciting time to be alive.

For sure. So many opportunities,right? But how do you stay focused? We've got so many ideas. We're like, oh, this is an amazing idea. We could start tomorrow. How do you sacrifice time, you know, money, opportunities.

Yeah.

By actually focusing on the North True stuff?

I mean, look, for the last 5 years, I've been a big victim of ADHD. We built a hotel in Dubai.

Yeah.

For no reason. We did a summit in Mongolia. You know? So all these are fun things to do, but sometimes they can kind of distract you from this. So if I actually think about the number one thing I want to think about for the next 5 years, it's probably AI.

And not at a hype way AI, but rather, holy shit, every guy gets 1,000 IQ points. And we can rebuild everything from scratch using AI. Why the hell would I go into the hospitality space? For example,right? We have a hotel.

But it's like, it's okay. It's good. It's fun. But really, the number one focus is AI. And so, yes, you can build AI on top of Nas Daily, but also there's a lot of AI things you can do.

AI matchmaking, AI customer finding, AI, uh, product building. Um, so there's many applications. So within Nas Daily, my ADHD goes crazy.

Nice. Because there are so many opportunities,right?

Exactly. Because to build a business, what do you need? You need four AI employees. One that helps you design ads. The other helps you run them. The other helps you find customers. And the other helps you, I don't know, take care of customers,right?

So that's ADHD. It's like, okay, let's build all of these to help you make more money.

I like ads. There's probably like a whole bunch of, um, things outside of Nas Daily,right? Which we probably can do at some point.

There's a lot.

Yeah. Tell me about the hotel, Nas House.

Um, it's a great, great break-even business.

That's it.

Yeah. Hey, you want the honesty or you want you get the corporate side of me? No, Nas House is awesome. I love having a hotel. Love hosting people. Um, it's the idea is, you know, content creators and entrepreneurs and communities, they need a place to stay and have fun.

Um, but, you know, as a business, I don't see the billion potential. I don't see the billion-dollar potential. I see the lifestyle potential. Let's have five of these hotels around the world. Maybe one in Bangkok. We were just talking about it yesterday.

But it's not for business. It's for fun.

I checked that out last night. It's pretty cool.

You checked it out as well?

You've got 14, 15 villas or something.

No, it's six villas, 25 rooms.

Yeah.

And one community space.

Nice. I'm coming to Dubai in a few months, so maybe.

Oh, please stay.

Yeah.

Well, I'd love to host you there.

Cool. Thank you. Bangkok, you should bring one here. Come on. What do we need to make it happen?

Uh, lots of time and lots of money.

What does it cost to build a hotel?

So actually, to renovate one and existing one, it may be like a million, $2 million.

Really?

Yeah. But the question is, okay, do you want to put $2 million in a hotel? Do you want to put it in Bitcoin? You know?

Yeah.

And I think whatever people are hearing this thinking, like, I think life comes down to opportunity cost. Your next one hour, where is it best spent? So if somebody wants to come and build a Nas House by themselves, and we give them the license and the know-how, 100% take it.

But me now putting $2 million in Bangkok to build a hotel and design it and everything, I'm unlikely to do that simply because the AI opportunity is 10 times bigger.

Interesting point. Uh, franchising.

Yeah. I would only franchise. I would never build another hotel. But again, if you're a content creator, you're in the business of building brands.

Yeah.

You're not in the business of construction. And you should never be in the business of construction. So, and because of that, I would only focus on anybody that wants to franchise. So I'm putting it out there. Anybody who wants to franchise, take it.

Yeah. Do we get a cut if we, uh.

Yeah, you get 5%.

Cool. Nice. Done deal. Um, if you weren't doing AI products, what types of companies would you be building under the Nas brand?

Um, probably media products.

Okay.

Probably media products.

Nice.

If I wasn't doing AI products, which is either media or finance products. I'm thinking about what is the most important thing in life? And one is health,right? But I'm not a doctor.

Yeah.

So I can't really build any innovative thing in health as much. But I am in, second is media. Media shapes brains. So we should build things in media like CNN or whatever. Um, and, um, I think I would focus on that.

And the next is money,right? Without money, you can't live. You can't pay. So, uh, things that help you make more money or understand money.

On the media side, there seems to be a shiftright now when legacy media brands are dying. People are deciding who to trust. Have you been surprised how far this creator economy space has changed in terms of how we consume media?

And where does it go next?

You know, I hate to bring it back to AI, but I think it's going to go back to that. I pivoted all off Nas Daily to be from 100% me making the video to 100% AI. So we no longer have video editors.

We have video engineers. And it's like a completely different kind of role. The video editor used to, and that's him,right? He used to come in with a camera, shoot, take one, take two. A video engineer is like, give me the script and let me prompt all the way into a final video.

And so our video engineers, which is the same guy, now just sit in the office all day and they just prompt for 10, 12 hours a day to create the video. And that is how Nas Daily now, the last 59 videos, we've been 100% AI.

Wow.

Yeah.

What's been the impact?

Amazing. I mean, one, it's very controversial when you pivot 100% to AI. But two, it's, you know, it's 250 million views from 60 videos. It's, you can tell stories that were impossible to tell before. You know, we can go back in the past.

Every content creatorright now, all they can make videos about is today, the present. Hey, let me go to Bangkok. What's in Bangkok today? But with AI, I can make videos about the past. Hey, what happened in Bangkok 100 years ago?

Let me recreate it. What happened in Bangkok? And also, you could only make videos about things you have access to,right? Oh, I want to make a video about, uh, Denmark prisons because they're interesting. Well, you can't get access.

Okay, screw it. I'll just imagine access and I'll just prompt my way into it. So now there's one video I want to make, which is I want to go into like a Chinese nuclear reactor. I mean, good luck getting access to a Chinese nuclear reactor, but there's like insanely new Chinese nuclear reactors.

I want the world to know about them. So we're going to go there with AI to tell you how China is dominating the United States when it comes to energy. Now you can make these videos when otherwise you're just sitting in an office talking.

For sure. I, uh, I actually checked out the videos this morning.

The AI videos?

Yeah.

Cool. Thanks for doing that.

I watched them this morning and they are.

It seems like you had a busy night and morning. Just all thinking about Nas Daily.

I've got to get all these things, you know, on Nas Band. Um, and it's pretty accurate. Um, there are, of course, like some, you're like jumping out of a taxi window,right? And I think most people probably can't do that.

Oh my God. Yeah. My dream. The dream video.

Yeah, yeah.

Well, that's it. You went back. That's cool.

Yeah.

Yeah. Most people can't do that.

Yeah. Exactly. Maybe you can.

I was recreating my dream in that video,right? So in a way, it's like, how can I recreate a dream? And now, oh, also I recreated childhood. I recreated the moment I was born.

Yeah.

How else would I do that?

Exactly. That's pretty cool. Like when you think about, um, content ideas, are you always thinking of the next video? Like, how does your brain operate?

Everything is a video.

Yeah.

Everything's a video.

Yeah.

Um.

This is a video.

This could be a video.

Yeah.

Uh, I was actually thinking to make a video about the Christians of Thailand. Because that guy is Christian.

Yeah.

It's like, how did Christianity come to Thailand if it was never colonized? So that could be interesting. How did that happen? Um, so, so everything is a video idea.

Nice.

Um, I think the trick to make daily videos is to always keep your eyes and ears open.

And now you're doing them.

Yeah.

What are you most excited about next? You know, we've seen this whole shift with the creator economy. More and more people becoming creators. Um, AI is obviously now a big thing that, you know, we're all talking about. Um, when I speak to, you know, creators who've got a couple thousand followers, millions and millions of followers, um, they're not using AI as much yet,right?

Where is this whole space going to go?

I'm going to say something maybe controversial. But I don't think it's going to be that controversial. If you're not using AIright now, it's like you're flying to Italy. It's like you're walking to Italy instead of flying. Okay? If you're not using AIright now, it's like you're walking to Italy instead of flying.

Now, if you walk, you'll get there in 60 days. If you fly, you'll get there in 10 hours. The choice is yours, but everybody's going to Italy. The question is, how are you going to get there? So this is how I view AI.

It's like a thousand IQ points that are next to me. AI, find me video ideas. This is what I care about. Scrape the internet, find me video ideas. AI, help me script this in a Nas Daily style. And then AI, which is Google AI, VO3, help me turn this into a video,right?

That's our whole process now. But this is fun to make content, content, but there's no business. So what am I excited about next? I'm excited for jobs to disappear. I'm excited for people to lose their jobs. And maybe this is the controversial statement.

I'm excited for people to lose their jobs. Because when you lose your job, you are going to be forced to build your own business, to go independent, to do what you've always wanted to do. And when you have no job and 12 hours a day to fill it with something, you know, AI is going to be your partner in building that business and finding those customers.

So that's the Nas IO business opportunity. So there's two opportunities in creating thousands of pieces of content. Every content creator now can triple their output. I've basically tripled my output because of AI. Now I make daily videos and run a company, which was impossible before.

So triple your output in terms of content and then quit your job and build your own business because of AI.

And it's never been easier.

It's never been easier. Now maybe it's like 30% still hard, maybe 50% hard. Two years ago it was 70% hard. Um, but I think in the next three years, it'll be like 10% hard. And I'll leave you with the stat.

Um, Shopify, one of the biggest entrepreneurship companies in the world, it's worth $200 billion. How many people have subscribed to Shopify? Three and a half million people. And how many are successful? 300,000 people. So you're telling me, out of 7 billion people, only three and a half million people figured out how to build an internet business.

That feels like a failure. There should be at least 50 million people running businesses online. It was just too hard before.

Yeah.

And now it's getting easier and easier.

You know, I think one of the really cool things about AI is now, I'm not sure if you guys are using it, is this dubbing and distribution factor,right? And annoyingly, I had this idea like five years ago, I should have come to you.

And so, you know, if we both, you know, only speak English, we can translate our content now into multiple languages. Are you guys doing that or?

So we did that six years ago. Not dubbing, but subtitling. And I actually built 13 different Nas Daily pages. Nas Daily Thai, Nas Daily Vietnamese, Nas Daily Russian, Nas Daily Arabic, Urdu, Hebrew, everything.

Yeah.

And half my followers today don't speak English. So we've had that idea for a long time. So we have 35 million followers that don't speak a single word of English. And the remaining 35 are in English on like YouTube and Facebook and whatever.

Um, and we did it with subtitling. It cost me $20,000 a month. It was literally a do-good kind of project. And now we can do it with dubbing, which is significantly more effective. And now, so now we're transitioning to dubbing.

Which language are you focusing on first?

Uh, German, because I think German and Russian. But now we're hiring other agencies to do it because I don't want to do it anymore.

Yeah, we're fooled about dubbing. Um, 10% of our audience speak Hindi. Uh, we've got quite a big audience in Japan, Korea, China.

Wow.

Um, but as you know, we're hustling,right? Uh, we only have so many people and it's just time.

Yeah, I think that's a possibility. But you just have to build a whole new channel for it. You have to manage it. You have to have somebody do it. There's a lot of agencies that help you do that.

It's nice. I recommend it, but don't view it as like a business decision. View it as for the viewer. View it as like for the heart. If you want to be famous in Japan, everybody's dream is to be big in Japan.

My dream is to be big in Japan. I don't care about the world. I just want to be big in Japan.

Why Japan?

I don't know. It's just something sexy about Japan.

Japan's lovely.

Yeah.

Pretty cool place.

Yeah. Actually, that's why we actually made Nas IO work in Japanese. So we have Japanese entrepreneurs, but we don't have Nas Daily in Japanese. Oh no, we do actually. Yeah, it just didn't work in Nas Daily in Japanese.

Nice. That'd be pretty interesting. Japan, I mean, they have a huge creator economy scene.

Huge.

They only speak Japanese. So it's like, it's just quite a niche market.

Yeah.

But again, you can be global.

Yeah.

Uh, at least you can be, you know, mega in Japan.

It's one of those countries where there's low competition.

Exactly.

And rich people.

Yeah. Exactly. Cool. Um, quite a few creators will probably be wondering, what does a day look like for Nas today?

Who's Nas?

Your whole company.

The company. Okay. Good. Nasire. Uh, it depends because Nas company is like has different pods. There's one pod that does the events. Nas Summit tomorrow is one pod.

Yeah.

Another pod does the technology. That's Nas IO pod. Another pod does the AI content. That's Nas Daily pod. Another pod does, you know, social media agency for clients. That's the, you know, the, the, the, uh, social media agency pod.

Yeah.

And there's a pod that does hospitality, you know? So it's like really small different teams, but all, all like the two-piece rule. Like you should not have more than like 12, 20 people.

Yeah.

Uh, in each of these pods. And on the whole, you bring them all together to build culture.

Nice.

Yeah.

And as you as the founder, Nasire, what does a day look like for you? That's the second question.

Um, so I wake up and then I take a taxi and I go for a podcast.

Nice. Like you did today. Thank you.

Exactly.

Yeah.

And then I go back. Usually, so I have weekly meetings,right? So I was like, okay, I'm going to meet the hotel pod once a week, 30 minutes. Let's go. Give me a written report. What the hell happened? I read it.

We chat about it for 30 minutes. My whole time investment in the hotel, 30 minutes a week. That's it. Now, this sounds easy, but it took many years to get to this point. But I spend two hours on product and marketing for Nas IO every single day.

Then another one hour on Nas Daily content. Then another 30 minutes on, you know, support, 30 minutes on, um, the academy, 30 minutes on events, 30 minutes on clients, and 30 minutes on whatever, on personal projects,right? So you're looking at like 10 to 12 hours per day that are kind of maybe, maybe eight hours that are booked and maybe like four hours that are free.

And in that free time, you think and you try to maintain a relationship.

Um, what's on top of your mind these days? What are you thinking about in that free time?

You know, when the internet, when the internet happened in 1995 or something, I was three years old and I was too busy breastfeeding or something,right? Or one year old, whatever. I was too busy being a baby. And all these entrepreneurs built the world's biggest companies when the internet came.

And I was like, what the hell? I should have been buying Bitcoin and building internet companies. But I wasn't. I was too young. All I think about today is I am in theright place, in theright age, with theright resources at theright time to take advantage of the new internet, which is AI or crypto.

Crypto, I don't have a lot to offer, but AI, I have a lot to offer because it's, it's generative content. So that's all I think about. How can I make this my internet moment?

It's just happening so quickly. Like, so we published one of the first, uh, generative AI reports,right? End of, it was like two days after ChatGPT came out. This was only two and a half years ago. Now we're doing AI agents.

Now it's vibe coding, where there are 200 million plus like creators globally. This space is just moving so fast. So do you think now is still a good time to become a creator?

Yes. It's still a great time to become a creator. The question is, what type of creator?

Exactly. And what type of creator do you think people should focus on?

See, is it the hyper niche or is it just become global? We do everything, you know, replicating, I guess, you know, what you guys have done. I think it's a bit tougher now to be global, do everything. Some people will succeed, but it's a little bit tougher now.

Like, I remember when I first made a video in Asia, in Bangkok, about Bangkok, and everybody in America watched it and they were like, "Whoa, this is the first time I see on Facebook a video about Bangkok that's made by like a friend.

I want to go there." Because for your whole life, you're seeing content from TV. So I think like travel content, exploring the world, I think we've kind of done that. Now Open End is a million travel content creators.

I would go super niche,right? I'm making content about rich people in Switzerland. Stadt guy.

Nice.

You know, Stadt guy? The European kid.

Yeah.

You can only get a million followers. You cannot get 70 million.

Yeah.

But those million followers have trillions of dollars.

Yeah.

Right? So that's like hyper niche, hyper realistic. Um, you can also say, "I want to make crypto content for Solana enthusiasts."

Yeah.

You can get 500,000 followers, whatever.

Yeah.

But now when we look at like we're working with influencers for Nas IO marketing, we look at influencers and we're like, "I don't want a person that is general thing. I want a person that only talks about business.

And I want to give them as much money as they want because that is exactly who I'm looking for."

Yeah.

So segmentation is the ninth wonder of the world. Okay? Segmentation. What the hell does that mean? If I have 70 million followers about everything, you're like, "This is useless to me." But if I say, "I found 200 people out of the 70 million followers that are all presidents of countries, but they were part of the 70 million, but I just put them together in a WhatsApp group, all these just 200 people, and each one is a vice president or a president of a country.

How much would you pay me to send them a message?" You'd be like unlimited amounts. That's segmentation. When you segment your audience, it becomes infinitely more valuable than if you just speak to everybody.

I like that. Actually, that was one of my YouTube ideas. Go and interview all the former or current prime ministers of all the countries globally. No one's done that.

Great idea.

Yeah. No one's done that.

Yeah.

Maybe I'll pay you to introduce those guys.

Actually, I don't know. I don't have all 200. I think I have like 10, but not 200. But, um, yeah, that's a great idea.

Yeah. Like I think now is, you know, especially, uh, students who are leaving school now and college,right? They want to become business owners. They want to become creators.

100%.

But they just don't take the leap.

They don't. Yes. They don't take the leap normally.

Yeah.

But now they can take the leap. I've never been more excited in my life because why do these people not take the leap? Number one, they need money. So easier to get a job. But number two, they know nothing about paid performance marketing.

They know nothing about coding and they know nothing about design. So how the hell are you supposed to get all these qualities in a business? Because you need to be a generalist.

For sure.

Now they have that knowledge. So literally, if you go to the AI co-founder who built the Nas IO and just type, "Create me an ad for this product," it will literally take one minute and it will create three different ads that you can click and it runs them as an ad on Facebook and Instagram automatically.

So you can go from, "I have an idea," to "I have revenue within fucking 24 hours." If you told me this was possible two years ago, I'd be like, "No, it's not possible. The technology is just not there yet."

So with the rise of platforms like Lovable, Nas IO, Base44, Emergent, anything, all these platforms, yeah, you should not go get a job after graduation.

You should start your own company.

Yes.

And use Nas IO, obviously.

Obviously.

Obviously. Um, I think it's really interesting, you know, like, and as well on the, the creative type of platforms, um, even the ones with prompts or you say, like, "Build this, build me an advertising campaign," they're not 100% perfect.

But what do you think? Are we 12 months away, two years away from almost being 100% perfect?

So the API to create like good enough ad images has been live for 60 days.

Yeah. Okay.

60, 70, 80 days.

Nice.

Also, the API to create good enough videos, which is VO3, has been also around for 90 days.

Okay.

90 days.

It's nothing.

And we got 250 million views in the last 60 days. So it took us 30 days to make the jump.

Wow.

And I actually think about it, I'm like, "Wow, that's actually too long. We should have fucking made the jump five days in."

Yeah.

It was so obvious. But anyway, we're talking, this is going to be for the rest of our lives,right? So we're still in the early innings.

Yeah.

And, uh, I would say the last 90 days, a lot of things have changed, but I'll give it to the end of the year. I wouldn't say two years. I'll give it to the end of the year and you'll, you'll see like real results from real businesses powered by AI.

And 200 million creators plus. So it's a massive pool to tap into,right?

Yeah. Yeah.

Yeah.

But also think about this. Actually, I think people say there's 50 million creators. I actually think that number is fake.

Yeah.

I think there is roughly 10 million creators that actually take this seriously in the world.

Yeah.

Out of 7 billion people, 10 million people could become creators. Okay. And why are they creators? They have a pretty face. They have a pretty accent. They have, they're young enough, they have the energy. And so they're like a face market fit.

Yeah.

And it's things you never controlled. Right? What's her name? That TikTok girl, like the first one that blew up. I mean, they're all pretty looking.

Yeah.

But you were born pretty. Like you, you cannot, what if somebody was born not pretty? What do they do? That was me growing up. What do you do? So I think now, because of AI, you can become a creator because you can create a whole new persona or you can now have an idea and just imagine another presenter that tells the story without using your face and without using your audio.

You know, for an Indian creator that has an Indian accent, they will never get followers in Wisconsin. They just will never. Or London. Maybe London they will. There's a lot of means in London. But they will not get it in like Denmark or Iceland.

Simply because we follow people that look like us and speak like us. So that Indian kids, say 18-year-old kid in India has been excluded from the creator economy since it started. They've never been included. And I think now they're finally included.

I mean, India, you guys, are they, uh, Nas Samatan, Bangalore, Mumbai,right?

Yeah.

Yeah.

How do you know?

I mean, I was going to come, but, uh, no, it's on your website. Um, a billion and a half people in India. I've been so, I love India. I love the market. Um, Ivy and that's one country to watch in terms of creators.

That's one country that will definitely watch your content.

Yeah. For sure.

I'm not sure about buying it, but definitely India will watch your content in the hundreds of millions.

Yeah. It's our second biggest market, actually.

I mean, give it two months, it'll become the biggest.

Yeah.

Yeah.

Time will tell.

I mean, look, they speak English. They're all enterprising. They want to, they want to build success.

Yeah.

They want to build companies. They're entrepreneurial. They're hustlers. That's it.

Yeah.

I think, I think the one challenge in India is how do we get the average Indian viewer to pay for a digital product?

Yeah.

And so you always see this when there's something free, like you get a lot in India, but when you put a paywall, for some reason, like UK, US, Canada become number one. Something about the checkout page Americans just love.

Yeah. It's actually, I'm not sure about for you guys, for us, US biggest market in terms of paid customers.

Makes sense.

Um, Canada.

And the UK.

Yeah. And Australia.

Yeah. These four countries basically like lift up all of, uh, the digital economy.

It's nice to come here today.

Yeah. Yeah. They're sponsoring the podcast.

Exactly. Um, cool. Well, hey, what an awesome story. Um, and the part of the episode,right? We love talking about what's the next big trend in tech. Um, that's what creators love, that's what founders love, and the wider audience.

Um, so the formula is pretty simple. We talk about two to three tech trends you're most excited about and the types of businesses which could be created from those. So we have a couple,right? Um, that's around the tokenization and, uh, the other, the something to do with your brain you were talking about.

Let's talk about them.

Yeah. So the number one thing I'm excited, well, one, the thing I'm excited about in the future for the next five years is what people call internet capital markets, which means everything you own, everything you want to buy is going to be on the blockchain and it's not going to be in the New York Stock Exchange.

If you don't understand that, you got to go to ChatGPT and like understand it immediately. If you do understand it, then you're probably extremely excited by this future. You know, I look at Nas House, for example, or I look at my company.

How many people, if my company succeeds, how many people get rich out of it? A hundred people. That's it. But how many people can invest in it? Maybe a thousand people can invest in it. It's very, very, very exclusive club and it shouldn't be.

There is a future where my company exists on the blockchain and every single person can buy 0.0001% of my company,right? There's a world where apartments in New York go on the blockchain and people can buy 1% of an apartment.

If you tell a kid in India, do you want to buy 0.01% of the Empire State Building? They would say it's impossible. I'm just a kid. I have no access to the US dollar. But because of internet capital market, you just buy USDC and then you can buy 0.01% of the Empire State Building.

And if the Empire State Building doubled, you double your money. Democratizing ownership is the next big thing because for the last hundred years, ownership has been really only limited to rich people in San Francisco and New York and London.

You guys.

Yeah.

Now let's give it to India.

Yeah.

So that's number one I'm excited about.

It feels like, uh, something we think about a lot about is around this whole like assetless economy. People who are leaving school today, like to buy an apartment in London is now like a million dollars.

It's crazy.

It's crazy. And people don't want that. They want to travel the world. They want independence and they want to live and work anywhere in the world. Um, how possible do you think this actually is? And in terms of like actual like business ideas, so if you weren't building, you know, the Nas brand today and you were to go and build a company in this space in a really simple format for those who don't understand too much about blockchain, what type of company would you build?

And would it be hyper niche kind of what we're talking about?

In the crypto space you mean?

Yeah. Would you focus on one niche which is maybe property, real estate, something else? Like what cool ideas could we think about?

I would probably actually build a stable coin, weirdly enough.

Would you? Okay.

Yeah. I would try to, you know, stable coins are actually really interesting because it's like a, it's like a, it prints money. It's a money business that prints money. So I would try, you know, USDC, USDT, or whatever.

Like, okay, like they built the USD stuff. Like, okay, let's build Indian rupee stable coin or let's build whatever other stable coin. Like, let's look at African nations and build some stable coins there,right? Eventually, there's going to be demand for every real currency to become a stable coin on the blockchain.

So that's, I think that's coming for the next 195 currencies. Um, that's one thing I'd build. The other thing I would build, I think I'm a big fan of platforms. I like platforms because people build on top of it and there's longevity.

So I would build a platform. Like Nas is a platform. So it can exist for 20 years. In the crypto space, I would also do platforms, like a platform to own things, a platform to buy things, a platform to, you know, so you can sit on top of the platform as a user and build something valuable.

So maybe I would build, um, a real estate discovery engine that's, you know, for $1 you can own real estate anywhere around the world. That could be something I would build.

Would you do it?

No, because I don't like real estate. Yeah.

That's it.

That's it.

Same.

Yeah.

Too, too expensive, too time-consuming, too operationally heavy and so on. But you have Nas House, so.

So I've been burned.

Yeah. Does it make money?

No, it's break even. That's what I said at the beginning. It's an amazing break-even business. Do this for the love and for the heart and for the fun.

Yeah.

But if you're trying to get rich off of 30 hotel rooms, um, I think there's better ways to, to get rich.

It kind of feels like next in terms of ideas for the Nas brand. As soon as you have thousands and thousands of creators, business owners building on a platform, there's a lot you could do with that.

Of course.

You're going to, you can utilize that distribution as well,right?

Exactly. So you can give them customers, but you can also give them capital. Like what is a business, like let's say I build a business on Nas IO, I make $10,000 a month and I have a great community and I love it.

Okay. What do I need next? Well, I need capital. I need a credit card. I need a savings account. I need incorporation support. I need hiring support, HR support. There's a gazillion things. So this concept, there's a new concept in the world called solopreneur,right?

For sure.

Which is business of one.

Yeah.

In the past, you could not be a business of one because you needed help.

Yeah.

But now, because of all the technological advancements, you could be a business of one.

Wow. Like now I think about it, you're building the creator stack, the full creator stack.

The entrepreneur stack.

The entrepreneur stack.

Yeah. It's actually, there's a big distinction between creator stack and entrepreneur stack. I'm building the entrepreneur stack.

The creator stack turned entrepreneur.

Potentially. I used to focus a lot on creators. So my criteria was, do you have more than a hundred thousand followers? Then we can talk.

Yeah.

Now my criteria is because the concept of followers is dead.

For sure.

It's a fraud.

Yeah.

So now my criteria is, are you enterprising? Let's talk. You could be 19 years old. We just funded a 19-year-old kid. She just funded a 19-year-old kid. We gave him $3,000 for one month. We said, take this $3,000 and build a business.

Nice.

Using Nas and make a video every single day.

Cool.

So that's like an entrepreneur fellowship.

Cool.

And, you know, we want to do it for a hundred people. Let's get a hundred people, give each of them $3,000, go build a business. You can use content to find customers, sure. But really the number one goal is go build a business.

That's super cool. And these are, do you want to fund, is it, uh, college students, anyone?

Anybody enterprising.

Cool.

You could be deaf, mute, you could be whatever.

Yeah.

If you are enterprising, you're a builder.

Yeah.

Not a destroyer.

That's so cool. You know, it's like the Nas fellows.

Yeah.

And those hundred people, once you fund them, they can all help each other out.

Exactly. They're going to help each other out. Yeah. And how do we benefit? Because they're all building on top of Nas IO.

Yeah.

So now once you're locked in building your business on top of platform and it works for you, you don't really want to leave.

Yeah.

So, so we benefit as a company, they benefit as individuals. It's a win-win.

It's a good thing to do as well.

It's a great thing to do.

Yeah. This, uh, 19-year-old, what are they building?

What are they building? They start on 1st of September.

Wow. Okay.

And they have to make 30 videos about it.

Cool. Nice. Well, I tell you what, the person who builds will give them some, uh, distribution as well.

Hey, that's cool.

There you go.

Should we do it? Yeah. Where is he? He's in the UK,right? He's in the UK. He's Indian, Indian, British.

Perfect. My home country.

Yeah, your home country. So you guys are going to have the same accent together.

What do you think of the British accent?

It makes you 30% smarter.

Really?

Yeah.

Wow. Most people hate it. That's okay.

No, no, no. I would never date somebody with a British accent.

Ooh.

But I'm joking.

That's okay.

But no, it makes you sound much smarter.

That's cool. Uh, hey, thank you so much. We've talked about it so much. Uh, I'm really excited for, you know, the Nas brand and everything you guys are doing. Like now is such a good time to become a creator and it kind of feels, you know, we've both been covering this creator space for so long.

It's so hard being a creator. Like we're doing everything, you know, as we said earlier, the distribution, the sponsors, the building, the everything,right? But hopefully Nas IO is going to make it so much easier.

Uh, that's the hope. I mean, if there's one message I leave people with is don't build an empire on quicksand. And you know this better than anybody. Social media platforms are quicksand and do whatever you need to do to not be reliant on quicksand.

That's it.

Love it. Nas, thank you so much.

Leave with a winning. Thank you, my friend. Appreciate it.

Cool.