Wix

Webflow CEO: The Playbook Behind Webflow's $4 Billion Valuation

Sep 13, 2026 · 52:46

Linda Tong, CEO of Webflow, argues that in the age of AI the hard skill is no longer building but knowing what is worth building, warning that fast building tools have flooded the web with 'internet garbage.' She explains Webflow's shift from a $4 billion website builder into an agentic marketing platform solving the 'then what' after you hit publish, with closed-loop agents like its AEO agent. Tong says AI is a technology, not a strategy: models have nailed code generation but lack taste, so Webflow partners with multiple labs and open weight models per task. She argues pricing should be metered close to value, predicts websites will go through a 'Google Maps evolution' into personalized, agent-indexed context, and says winning still means solving a real problem better than anyone.

$1M to $100M ARR: What It ACTUALLY Takes to Scale

Jul 21, 2026 · 56:32

Maor Shlomo, founder of Base44, and Mark Tluszcz, Wix chairman, reveal how Base44 grew from a solo side project to $1M revenue in three weeks and $150M ARR within a year of Wix's 2025 acquisition, arguing that owning the full tech stack—including a custom AI model—is essential for vibe coding platforms. They explain Base44's origin as a tool for non-technical users to build custom software, the decision to stay bootstrapped until partnering with Wix, and the launch of their own open-source-derived LLM (Base One) to reduce costs and improve product decisions. The episode covers why they rejected reliance on third-party models, how they plan to update the model daily via reinforcement learning, and their vision for adding distribution and marketing AI co-pilots. They also share the chaotic early days, including a false hack scare during a family wedding, and predict that vibe coding will shift from building to ideation and enterprise adoption of internal tools.